Reading the Room: An Interview with Paul Yamazaki > My faith in the reader is profound. Our role is to bring them to a new door, to a new room. We are trying to choose the best of what’s out there. How do we arrive at the best? Reading and conversations with other readers, other booksellers. If a book comes into your hands and you find yourself moved by it, ask, How did this find me? Answers to that question will always be fruitful and will always make you a better bookseller.